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Moondog "Chalk" Remix

Co-Producer, Director, Editor

2009

    In Lebron James' early days as a Cleveland Cavalier, his pregame "chalk throw" became a recognizable ritual.

 

    It was soon featured in a campaign by Nike to accompany the release of the Lebron "Chalk" 2's signature basketball shoe, and premiered alongside a national broadcast of the commercial spot during a Cleveland Cavaliers home game. During the game fans were given white confetti and encouraged to join LeBron in the ritual 

    The remix was produced with Moondog as a humorous companion piece in partnership with Nike brand managers. It was played during a break shortly after the in-game premiere of the official commercial.