BNP Paribas Open
for Van Wagner Sports and Entertainment
The BNP Paribas Open is the biggest tennis event in the world outside of the 5 major grand slams. Taking place in Indian Wells, California, the event hosts over 450,000 fans at a site comprised of 2 tennis stadiums and a sprawling complex of smaller venues, stages, and exposition space. The event runs over the course of 2 weeks with nationally televised matches per-day, as well as in-stadium and sitewide sponsorship activation. In addition to the tournament itself, player appearances, concerts, art shows, collegiate and senior tournaments and experiential initiatives are implemented and highlighted using a highly-skilled team of on-site shooters and editors and designers.
All video content, templates, graphics and motion design elements are conceptualized in close collaboration with the client, and then distributed to VWSE editors and outside production teams. Footage and media sharing workflow is established in collaboration with ATP Media and Tennis Channel. Special care is taken to make sure all elements are on-brand and optimized for digital artists and production crews from broadcast, web and social media.