BNP Paribas Open
for Van Wagner Sports and Entertainment
The BNP Paribas Open is the biggest tennis event in the world outside of the 5 major grand slams. Taking place in Indian Wells, California, the event hosts over 450,000 fans at a site comprised of 2 tennis stadiums and a sprawling complex of smaller venues, stages, and exposition space. The event runs over the course of two weeks with nationally televised matches per-day, as well as in-stadium and site wide sponsorship activation. In addition to the tournament itself, player appearances, concerts, art shows, collegiate and senior tournaments and experiential initiatives are highlighted using a highly-skilled team of on-site shooters, editors and designers.
All video content, templates, and design elements are developed in close collaboration with the client, and then distributed to editors and outside production teams. Footage and media sharing workflow is established in collaboration with ATP Media, SMT for Stats, and Tennis Channel for broadcast. Special care is taken to make sure all elements are on-brand and optimized for production crews responsible for broadcast, web and social media.